I’ve long followed the creative work of Steven Bonner, and was very excited to hear about his new work with Art & Graft. Here’s their brand new spot for William Hill – a colourful, bright and fast-paced neon journey through slot machine heaven.

BMB approached Art + Graft with a brief to create a new approach for the William Hill online Casino. They wanted a fun, playful spot that represented Vegas in a modern way. Steven designed bespoke contemporary typography throughout, building and finishing them in 3D and incorporated them into our roller-coster ride through classic slot machine iconography.

Produced, Directed & Designed: Art & Graft
Typography: Steven Bonner
Client: William Hill
Agency: BMB

To find out more about Steven’s work check out his site and follow him on twitter @stevenbonner