Posted in Typeface

Ideal Sans


Ideal Sans is the latest typeface family from Hoefler & Frere-Jones.

Ideal Sans began as an attempt to reclaim the Humanist style, and to restore its missing humanity. Like all Humanist designs, Ideal Sans has classical rather than industrial proportions (its capitals vary greatly in width, from the almost circular O to the half-square E), and it favors traditional forms like the two-storey lowercase a and g. Unlike most sans serifs, it is allergic to geometry: the design contains almost no straight lines, very few symmetries, and it takes every opportunity to resist formulaic rules.

Ideal Sans

Ideal Sans


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