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SPIN | 360° | Unit Editions


“360 degrees constitutes a spin. It is also a handy metaphor to describe a way of looking at a subject from every angle and perspective. This simple conceit forms the basis of this book.”– Tony Brook, Creative Director, Spin

Spin: 360º is a portrait of one of London’s leading design studios. It’s a 520pp monograph that looks in mouth-watering detail at every aspect of Spin’s work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio’s self-directed activities in publishing, curating and collecting.

Spin: 360º is the studio monograph reborn for the 21st century: honest, revealing and bursting with specially designed and art-directed content. Above all else, it’s a guide to survival, growth, and maintaining creative excellence over 20 years.

As well as interviews and essays by Spin’s two founders – Tony Brook and Patricia Finegan – Spin: 360º features a host of well-known contributors, including Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crouwel, Rick Poynor, Steven Heller and Patrick Burgoyne. The foreword is written by artist and author Edmund de Waal, who is both a friend and a client of Spin.

A year in the making, Spin: 360º is Unit Editions’ most ambitious book to date. It’s essential reading for anyone who wants to lift the lid on a successful creative studio.

The first 1000 copies of Spin: 360° come with a limited edition pack of six silk-screened A5 cards (Colorplan Ebony 350gsm) in a matching envelope, and a set of six button badges. Cards and badges designed by Spin.


-Hardback with dust jacket
Cover foil blocked (front, spine and back)
Printed CMYK + two Pantone colours (2028U and 2334U)
Stock: 120gsm Munken Lynx
203mm x 258mm
520 pages
-Price: £85 (RRP)
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