Posted in Visual Language
Universal Branding System
Overview
The Universal Branding System, as the name suggests, is a system sepecifically designed to create powerful, flexible and recognizable brands.
Each brand consists of a logotype set in SUBFont (a custom version of Avant Garde Gothic Bold, with over 12,000 kerning pairs, custom glyphs, and true geometric forms; everything worked from scratch) and an encapsulated icon designed to work in really small sizes and almost any application.
Leave a comment
I would like to Tweet this / and Share it on Facebook
Comments
Where can I see this SUBFont?
Sveinn
Other than the conceptually interesting SUBFont, this project seems aimed at generating hype. Anyone could set a poster in Avant Garde Gothic and create the minimal “brand” shown here.
Jaime