Posted in Visual Language

Universal Branding System


The Universal Branding System, as the name suggests, is a system sepecifically designed to create powerful, flexible and recognizable brands.

Each brand consists of a logotype set in SUBFont (a custom version of Avant Garde Gothic Bold, with over 12,000 kerning pairs, custom glyphs, and true geometric forms; everything worked from scratch) and an encapsulated icon designed to work in really small sizes and almost any application.

Universal Branding System


Where can I see this SUBFont?


Other than the conceptually interesting SUBFont, this project seems aimed at generating hype. Anyone could set a poster in Avant Garde Gothic and create the minimal “brand” shown here.


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