Posted in Art, Event, Identity, Visual Language



Brief: Make something. Share it.

Faces is a studio project by Lee Goater. Started in 2011 with the creation of 8 characters. Initially these characters were applied to polaroid sized flexi magnets and anonymously distributed around Europe as ‘responsible street art’. Due to the great response on social and intrigued by the different interpretations lead to further exploration of the concept.

In 2013 Leeds Gallery hosted the first Faces, Anatomy of Autonomy exhibition. Made possible with generous support form Fenner PaperEvolution PrintDots Printhaus Duke Studios and many more. The exhibition set out to be fun, interactive and most importantly for everybody.

Stamps, stencils, die cut magnets and letterpress with The Print Project allowed people to make analogue faces using Lee’s artwork. In addition, the Make a Face, mobile app. built by A Cat Called Frank and Typeface were both created as free downloads. Additional print application included identity guidelines, posters and merchandise to further expanded the Faces universe.

After meeting Hey at BCN MCR in 2013, Lee was introduced to Mitte Barcelona and planning for the second full Faces exhibition, with a special Hey collaboration began. The exhibition opened on the 7th May 2014, until 30th May, featuring the full extended Faces catalogue, updates to the app. and new pieces created in collaboration with Hey.

Photography Mezz Davies.

Lee Goater, is an independent graphic designer, art director and branding specialist based in Shipley, UK. With over 16 years in professional practice producing visual communication for arts, education, life style and corporate clients. Examples of projects can be seen here.


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