Posted in Visual Language

ABSOLUT ANTHEM

May 30th, 2011 — Posted by Yoshito Hasaka

Tags: Absolut Vodka, Letterform, organic type, sculpture, TVCF

Overview

The TV Commercial “Anthem”, was created by Tbwa\chiat\day New York for Absolut Vodka’s 2009 US campaign. The movie, directed by Rupert Sanders, involved some very impressive typographical on-site sculptural pieces, reflecting the philosophy of Absolut Vodka: “DOING things differently LEADS TO something exceptional IN AN ABSOLUT WORLD.”

Rupert Sanders Website: www.rupertsanders.com
View the video on Vimeo: vimeo.com/18765854

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Comments

2 Jun

The advert really ‘took influence’ from Sagmeister’s work.

http://www.sagmeister.com/work/featured

anon

8 Oct

I love these messages

Bobby

I would like to Tweet this / and Share it on Facebook

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