Posted in Visual Language
ABSOLUT ANTHEM
Overview
The TV Commercial “Anthem”, was created by Tbwa\chiat\day New York for Absolut Vodka’s 2009 US campaign. The movie, directed by Rupert Sanders, involved some very impressive typographical on-site sculptural pieces, reflecting the philosophy of Absolut Vodka: “DOING things differently LEADS TO something exceptional IN AN ABSOLUT WORLD.”
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Rupert Sanders Website: www.rupertsanders.com
View the video on Vimeo: vimeo.com/18765854
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Comments
The advert really ‘took influence’ from Sagmeister’s work.
http://www.sagmeister.com/work/featured
anon
I love these messages
Bobby