Posted in Typeface, Visual Language
Urby, a typeface melting dynamic shapes with geometric construction for branding and editorial. Urby Soft, a typeface topping off smooth and dynamic shapes with geometric construction for branding and sports.
Urby with its sharp edged nature and is complemented by Urby Soft with its rounded corners character to make up the Urby Collection. Although each has their own look, both families can be used interchangeably.
The idea of Urby is to combine striking character with technical functionality. The tension between active, dynamic shapes and geometric construction make Urby a distinctive typeface for branding relating to sports, outdoor activities, energy or technology.
The different weights and styles share identical character widths, allowing you to change the weight or style of text without having to worry about text reflow — ideal for interface design. And despite being eye catching at display sizes, Urby works surprisingly well for short text.
Extremely wide apertures, like in a, e or s, and organic stroke endings (v, x) bring playfulness to Urby’s geometric construction and reduced shapes (t, f, 4) and quirky details underscore Urby’s unique character. Its rich character set supports most Latin languages and provides helpful dingbats and geometric shapes.
Urby is ready to rumble — are you?
Different from Jakob’s Cera Pro to support multiple languages in pure geometry or Nils Thomsen’s Pensum Pro to decently create lots of readable text, Urby was designed to give strong character to single glyphs and —like in branding— give a loud and clearly recognizable voice to text.
TypeMates — typemates.com
Single Style, starting at € 39
Complete Family, starting at € 169
Intro offer for complete Family: 50% off => each Family less than € 85
Buy at TypeMates:
Try bevor you buy. All weights. For free.