Posted in Typeface, Visual Language

Project Projects — SALT Identity

Overview

Commissioned in the summer of 2010, design studio Project Projects created an identity system for SALT, a new cultural institution situated in Istanbul.

The identity’s main drive is in the custom made typeface Kraliçe, designed by Timo Gaessner of MilieuGrotesque. The four characters which make up ‘SALT’ exist within the typeface character set, allowing the institute to disperse it’s name within the identity’s language and literature, wherever it is applied.

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