Posted in Typeface
Dalton Maag Launches its Oscine font family.
A font originally intended for use in low resolution TV screens has been updated for today’s digital environment.
Dalton Maag launches its Oscine font family today. Originally designed for low resolution TV screens by Bruno Maag and Ron Carpenter, Oscine has been tweaked and optimised for today’s print and high resolution digital environments. Oscine supports languages which use the extended Latin alphabet. It is available in two weights, regular and bold, and is manually hinted.
This new font family has a condensed feel and a geometrical design expression. It combines a highly unusual lowercase with more conventional capitals to achieve functionality with just the right amount of character. The differentiation between weights is subtle and carefully set for optimum on-screen impact and clarity at large sizes.
The square letter shapes give Oscine its basic style, and the corners of the characters are rounded to make this a more friendly design. The condensed proportions and high x-height make it a perfect choice for wayfinding, while refined draughtsmanship, shortened descenders and a strong personality ensure its suitability for headlines and titles. An unconventional lowercase gives Oscine its instant recognition factor. The characters are bold in their execution and the missing tails and spurs on selected letters (a, b, d, p, and q) render them delightfully idiosyncratic.
According to Bruno Maag, Chairman of Dalton Maag, “Oscine has great potential for use in branding, display and advertising. In the lowercase, the missing spurs may not be what people are used to seeing, particularly in the ‘a’. However, this strong design feature, which some may say doesn’t 100% fit, is what makes it quite cool as a brand font.”
Oscine isn’t a text font. It is a very flexible display font that can be used in a wide variety of situations. A very different look and feel is created depending on whether the uppercase and lowercase are used independently or in combination. Used on
its own the uppercase behaves like a traditional grotesk and the corresponding
effect is serious and hard hitting. Introducing the lowercase makes the result more humanist and playful and with this contrast the personality becomes softer and highly distinctive.
About Dalton Maag:
Dalton Maag is a privately-owned limited company specializing in type design and digital font production. The company was founded
by Swiss typographer Bruno Maag in 1992 and over the past two decades has become one of the most respected type foundries in the world, employing over fifty people from 18 nations
in offices located in the UK, Brazil, Austria and Taiwan.
Our client portfolio includes Nokia, Intel, HP, BMW, Samsung, Toyota, Petrobras, Sparkasse, Puma, Burberry, McDonalds. We have worked with leading branding and design agencies including Wolff Olins, Red Peak, Siegel & Gale, Brand Union, Landor, Fitch, Interbrand, and Pentagram. We have received international recognition and awards for our work from bodies including the Type Directors Club (New York) 2004, London Design Museum (Designs of the Year 2012 Award), D&AD, and Granshan 2012.