Today sees Fontsmith launch FS Millbank, a brand new typeface and complementary iconfont, developed specifically for use in signage and wayfinding designed by Stuart de Rozario.
FS Millbank is exceptionally legible, providing the perfect solution whenever optimum clarity is absolutely essential. It has been deliberately created to work in scenarios of challenging legibility and fast-paced environments, combating issues such as distance, blur, glow and sharp-angled views.
As Stuart explains: “My ambition for FS Millbank was to analyse the specific requirements of wayfinding in today’s world. Pace, volume of traffic and technological changes have all altered the way travellers absorb information. I designed FS Millbank to meet the needs of these functional specifics yet to have a unique character. The kind of personality that stems from Fontsmith’s overall philosophical outlook and sensibilities.”
Stuart’s rigorous investigative approach revealed key issues that impact on this type of font. Often glyphs in the character sets can compromise legibility at distance and in situations with restricted views. These issues have been addressed by opening up the characters, whilst maintaining the overall line length. To compensate for the blur and glow, FS Millbank comes in two versions, standard and Negative.
The overall result is a font with its own distinctive beauty. It flows exquisitely, is defiantly human and brims with personality. Yet fundamentally, it’s utterly legible and expertly crafted for pure clarity.
In addition to the typeface a complementary confront has been produced — FS Millbank Icon, and comprises 172 icons designed to work specifically with the font. FS Millbank Icon is offered as a free addition to the font family.