Posted in Typeface, Visual Language
Baton Turbo is a grotesque that combines a simple straightforward formal approach, with eccentric letter shapes inspired by french vernacular typography. We love the naive and unpretentious elegance of our previously released Baton, but the small x-height and condensed proportions make it very specific: it is essentially intended for display sizes and short texts.
We wanted to adapt Baton into a versatile typeface, while maintaining as much of the original character as possible.
All the design choices — the proportions, the spacing, the number of weights — have been made for Baton Turbo to work well in the various settings that modern typography, both print and digital, present.
Available exclusively at www.fatype.com