Posted in Typeface

Avenir

Overview

Avenir, designed by Adrian Frutiger in 1988, was created as a more contemporary version of Futura crossed with Univers. This video shows the influence ratios the Typeface’s ‘parents’ had on letters, specifically Q.

The video shows the primary historical sources of Avenir: Futura and Univers. Each letter in upper and lower case was determined to be on a range somewhere between the inspiring typefaces, and this was indicated with point position as well as colour gradient. The middle section of the animation shows the mix of the Univers ‘Q’ and the Futura ‘Q’ to make an Avenir ‘Q’, which is a clear hybrid of the two when visually represented with its parents.

http://vimeo.com/14383414

 

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