Posted in Typeface, Visual Language

Aspen – LudwigType

Overview

Aspen is a refreshing and resilient typeface for text of any kind. Functional but not faceless, Aspen derives a very distinctive character from an unusual pedigree.

It is loosely influenced by early American and European grotesques, but with more warmth and improved legibility. And where these historical models were rigid and bulky, Aspen’s curves have a gentle sway that makes for very comfortable reading. Relatively generous ascenders and descenders allow the typeface to feel spacious even when set with tight leading.

These amiable qualities are matched with a lively italic based on cursive writing. The family consists of nine weights, and is intended for both text and display usage.

I always loved News Gothic or Morris Fuller Benton’s other Gothics for ATF in the early 20th century. Aspen grew from this sympathy for these American sans serifs, but rather than replicate old shapes it breaks new ground while breathing the spirit of those that came before. You can see the traces of the American sans serifs in the fairly narrow proportions, the angled terminals, or the two-story ‘a’ and ‘g’. Still, during the design process I discovered that I subconsciously integrated elements of the European Grotesque, which lead to an interesting mix and creates a very unique text image.

Alongside similarities to the early sans serifs, however, significant differences exist: The proportions of the characters tend to the classic model, where letter widths vary considerably. This creates a more diversified and compelling rhythm, and improves legibility. The long ascenders and descenders are also atypical but give the typeface an airy feel. Aspen’s characters are friendlier and more organic compared to the early grotesques which could be bulky and rigid. Circular dots used for i and punctuations. Also the simplified, round G is untypical to early Gothics.

Aspen contains an alternate ‘a’ and ‘g’, which can dramatically change the text image, creating a much cleaner, firmer and more uniform look.

Available at ludwigtype.dee

Comments

OMW love this! And the name of the font really relates to the style of it! Clean and cool :)

Oasis Design Studio

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