dn&co have recently undertaken some lovely typographic identity work for the new, mixed use, development ‘AirW1′ in London. The primary direction of the work taking inspiration from the building’s original Art Deco details.
AirW1 is a huge new development just off Regent Street between Golden Square and Piccadilly Circus. It’s one of the largest developments to come to the West End. The identity is a modern take on Art Deco, drawing from the architectural heritage of the building and its modern redevelopment. The clients are the Crown Estate and Stanhope.
dn&co devised the name and identity of the building, including a bespoke typeface called Art Deco. Production includes a book spec’d with a tailor-made debossed quilted cover and cold glue binding, and the installation of an Exploratorium; a unique marketing suite encouraging visitors to explore the building and local area through interactive elements and augmented reality.
Thank you to Joy and Simon at dn&co for the high res images and help putting this together for us.