Posted in Typeface, Visual Language
Anagrama are a brand and design agency based in Mexico.
Sofia is a building designed by architect Cesar Pelli for One Development Group located in San Pedro, Mexico.
Anagrama explain what they regarded as the three key aspects of their thinking around this brand project.
Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.