Posted in Theory, Typeface, Visual Language

The Phraseology Project


As described on their website, The Phraseology Project “is simple — You submit a letter, word or phrase and we’ll make it look beautiful with type.”

All the words and phrases are designed by a Drew Melton or guest creatives from around the country – and is a running typographic experiment.


[…] And, last but not least: I want to be very clear about your workbook preparation for your assignments. At least one – and if specified next week, two – visual assignment(s)for each category of theoretical study will definitely be required. Here’s an example posted on typetoken for a visual typographic exercise to get you started: the phraseology project. […]

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