typetoken® » custom

Art Deco custom type — dn&co

Blair Thomson — Thu, 10 May 2012 11:44:39 +0000

dn&co have recently undertaken some lovely typographic identity work for the new, mixed use, development ‘AirW1′ in London. The primary direction of the work taking inspiration from the building’s original Art Deco details.

AirW1 is a huge new development just off Regent Street between Golden Square and Piccadilly Circus. It’s one of the largest developments to come to the West End. The identity is a modern take on Art Deco, drawing from the architectural heritage of the building and its modern redevelopment. The clients are the Crown Estate and Stanhope.

dn&co devised the name and identity of the building, including a bespoke typeface called Art Deco. Production includes a book spec’d with a tailor-made debossed quilted cover and cold glue binding, and the installation of an Exploratorium; a unique marketing suite encouraging visitors to explore the building and local area through interactive elements and augmented reality.

Thank you to Joy and Simon at dn&co for the high res images and help putting this together for us.

http://www.dnco.com/
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Fontsmith custom. MAC, Belfast.

Blair Thomson — Thu, 08 Mar 2012 11:09:40 +0000

Fontsmith have designed a brand new bespoke typographic identity for the Metropolitan Arts Centre (MAC) in Belfast.

In July 2011 the good folk at AV Browne asked Fontsmith to explore the creative possibilities for a MAC typeface that supported the architectural style of the space and one that retained a definite graphic quality.

Fontsmith designers Phil Garnham and Fernando Mello set upon developing a modern geometric type style that integrated and provided support to AV Browne’s angular brick concept, which is based around 30° angles. Project design director Chris Killeen of AV Browne explains – “The two main elements to the visual system take their cues from the building itself, the materials and the angles within the space. The first is a bespoke typeface using combinations of 30° angles to create characterful letters. The second is the wireframe pattern based on the bricks used within the building”

The logotype also uses the bespoke typeface with a few added extras. The fold in the logo mirrors the angles used within the font and brick elements which implies the context of the larger arts space environment as well as creating a nice consistent yet evolving relationship throughout the identity.

You can catch all the latest developments at the MAC here

http://www.fontsmith.com/
http://avb-group.com/

Alex Ketzer — custom type

Blair Thomson — Thu, 14 Jul 2011 13:08:32 +0000

Cologne based Alex Ketzer is a designer with an obsession for printed matter and typography. Finding opportunity to create custom typefaces for self initiated and commercial projects has impacted heavily on Alex’s work and continues to play an active part in his output.

Mono Schablone
Inspired by a lovely old (Japanese made) stencil discovered in a beautiful flea market in the heart of the Cologne’s “Agnes District”, Alex set about scanning the specimen and transforming it into a fully functioning digital typeface. Imperfections and all. Mono Schablone (Stencil) was born…

Raute Mono
Inspired by runes, the ancient character of the old Germans, this font is primitive, hard and edgy. A crass font for crass occasions, without any punctuation – simply hard lines.

http://www.alexketzer.com/