Logotype
Michael Evamy

Logotypes – wordmarks, monograms and single-letter marks – are where the verbal becomes visual; where elements that are usually designed to speed the eye across the page invite it to linger; where the choice of font is never less than meaningful; where spaces and spacing are significant; where the composition of words and characters carry weight; where letterforms and even fragments of letterforms can evoke attributes, atmospheres, emotions, events,places, personalities and periods in history.

Once it has become familiar, a logotype is registered by the brain in much the same way as a symbol: as a single, visual entity rather than a set of related verbal ones.

Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. 

Contributing design firms include Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Six as well as dozens of highly creative, emerging studios.

Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume. Logotype will be available from September 2012.

*Competition*

Win a copy of Logotype

Typetoken are running a ‘reweet to win’ competition

Laurence King Publishing will randomly select from the retweets a winner of the book.

Keep an eye on + follow the typetoken twitter feed for details.

Follow on twitter here:  @typetoken

More Info

Laurence King

@LaurenceKingPub

Michael Evamy

@michaelevamy

The Photographers Gallery Identity | North

The new identity for The Photographers’ Gallery is constructed around the idea of framing. In designing the identity we knew we had to find a graphic device that could offer flexibility whilst holding the overall look of the gallery and and it’s communication together. We were inspired by the way sections of the new architectural scheme frame the building, the role of artists framing images and in turn The Photographers’ Gallery reframing the work.

The strength of the graphic meant we needed an equally strong choice of typeface. We settled upon Akzidenz Grotesk Extra Bold Condensed, set in all caps. It’s a well crafted classic typeface and lends itself perfectly to being the new headline font for The Photographers’ Gallery.

North design

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More Information

http://www.northdesign.co.uk/

http://thephotographersgallery.org.uk/

Thanks to North design for the Photographs / information

AirW1 is a huge new development just off Regent Street between Golden Square and Piccadilly Circus. It’s one of the largest developments to come to the West End. The identity is a modern take on Art Deco, drawing from the architectural heritage of the building and its modern redevelopment. The clients are the Crown Estate and Stanhope.

dn&co devised the name and identity of the building, including a bespoke typeface called Art Deco. Production includes a book spec’d with a tailor-made debossed quilted cover and cold glue binding, and the installation of an Exploratorium; a unique marketing suite encouraging visitors to explore the building and local area through interactive elements and augmented reality.

Thank you to Joy and Simon at dn&co for the high res images and help putting this together for us.

http://www.dnco.com/
Follow dn&co on Twitter

Great new identity for Current by Ghava

You can see the logo animation and the rebrand tv in action here