AirW1 is a huge new development just off Regent Street between Golden Square and Piccadilly Circus. It’s one of the largest developments to come to the West End. The identity is a modern take on Art Deco, drawing from the architectural heritage of the building and its modern redevelopment. The clients are the Crown Estate and Stanhope.

dn&co devised the name and identity of the building, including a bespoke typeface called Art Deco. Production includes a book spec’d with a tailor-made debossed quilted cover and cold glue binding, and the installation of an Exploratorium; a unique marketing suite encouraging visitors to explore the building and local area through interactive elements and augmented reality.

Thank you to Joy and Simon at dn&co for the high res images and help putting this together for us.

http://www.dnco.com/
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In July 2011 the good folk at AV Browne asked Fontsmith to explore the creative possibilities for a MAC typeface that supported the architectural style of the space and one that retained a definite graphic quality.

Fontsmith designers Phil Garnham and Fernando Mello set upon developing a modern geometric type style that integrated and provided support to AV Browne’s angular brick concept, which is based around 30° angles. Project design director Chris Killeen of AV Browne explains – “The two main elements to the visual system take their cues from the building itself, the materials and the angles within the space. The first is a bespoke typeface using combinations of 30° angles to create characterful letters. The second is the wireframe pattern based on the bricks used within the building”

The logotype also uses the bespoke typeface with a few added extras. The fold in the logo mirrors the angles used within the font and brick elements which implies the context of the larger arts space environment as well as creating a nice consistent yet evolving relationship throughout the identity.

You can catch all the latest developments at the MAC here

http://www.fontsmith.com/
http://avb-group.com/

BMB approached Art + Graft with a brief to create a new approach for the William Hill online Casino. They wanted a fun, playful spot that represented Vegas in a modern way. Steven designed bespoke contemporary typography throughout, building and finishing them in 3D and incorporated them into our roller-coster ride through classic slot machine iconography.

Produced, Directed & Designed: Art & Graft
Typography: Steven Bonner
Client: William Hill
Agency: BMB

To find out more about Steven’s work check out his site www.stevenbonner.com and follow him on twitter @stevenbonner