typetoken® » Benno Wissing http://www.typetoken.net Showcasing & discussing the world of typography, icons and visual language Thu, 23 May 2013 11:40:25 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Total Design and its Pioneering Role in Graphic Designhttp://www.typetoken.net/publication/total-design-and-its-pioneering-role-in-graphic-design/ http://www.typetoken.net/publication/total-design-and-its-pioneering-role-in-graphic-design/#comments Mon, 23 May 2011 18:58:54 +0000 Liam Crean http://www.typetoken.net/?p=2432 I received a copy of Unit Editions brand new book last week – Total Design and its pioneering role in graphic design – An insiders view by Ben Bos. It’s a great read with a superb collection of images to boot. The idea of total design makes complete sense—a system of design used across all variations of media and collateral to unify, strengthen and reassure identity

Many iterations of present day branding sit on the shoulders of this methodology, so brilliantly conceived, so it’d be rude not to read it. Buy it, you won’t be disappointed.

Total Design and its Pioneering Role in Graphic Design

Total Design and its Pioneering Role in Graphic Design

Total Design and its Pioneering Role in Graphic Design

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