Posted in Publication, Visual Language
Total Design and its Pioneering Role in Graphic Design
Overview
I received a copy of Unit Editions brand new book last week – Total Design and its pioneering role in graphic design – An insiders view by Ben Bos. It’s a great read with a superb collection of images to boot. The idea of total design makes complete sense—a system of design used across all variations of media and collateral to unify, strengthen and reassure identity
Many iterations of present day branding sit on the shoulders of this methodology, so brilliantly conceived, so it’d be rude not to read it. Buy it, you won’t be disappointed.
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