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The Typography Idea Book: Inspiration from 50 Masters


The new book from esteemed New York Times Art Director Steven Heller and graphic design expert Gail Anderson. The Typography Idea Book: Inspiration from 50 Masters (Laurence King Publishing) includes examples of iconic typography and explains how it can be used as a tool to manipulate an audience’s understanding and reaction to a word, news story or advertisement.

The book is an excellent introduction to the subject, featuring the work of Alan Fletcher, Paula Scher, Herb Lubalin, Alan Kitching, Josef Müller–Brockmann, Wim Crouwel, Experimental Jetset, Jamie Reid and many other notable designers.

From the publisher:
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques.


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