Posted in Publication, Typeface
To celebrate the 10th anniversary of the launch of our typeface library, Fontsmith has published a limited edition box-set of booklets. Each booklet details a short story written by our typeface designers, giving an intimate insight into the creative processes and the team dynamic within the Fontsmith studio. The box-set is the centre-piece of a campaign celebrating 10 Years in Type and was designed by Thompson Brand Partners.
Jason Smith set up Fontsmith in 1999, initially working on corporate identities. Over the next few years, the agency designed a series of typefaces, released in 2001 as the Fontsmith Library. Since then, the company has not looked back and now employs five staff and has a long list of cool clients like UEFA Champions League, Channel 4, BBC and Telefonica for whom it produces bespoke type. The Fontsmith Library currently has 23 typefaces and includes modern greats such as FS Lola, FS Me, FS Albert, FS Sally and FS Joey.
New partner agency Thompson share our love of branding type and here they have created something beautiful, a graphic object that customers can cherish and keep close in their ‘box of beautiful things’. To create the individual booklets, Thompson interviewed the Fontsmith designers to illustrate the design of each font. The booklets sum up some of the best bits of our history, and together they form a well crafted and critical reference for the designers ‘inspiration box’.
The set of 10 booklets is housed in a bespoke slip-case. All content including copywriting was by Thompson Brand Partners with print by Team Impression. The booklets and the slip-case have been printed on different colour combinations of GF Smith papers, Colourplan and Zen.
Fontsmith founder Jason Smith is delighted with the progress made: “Using the whole 10th anniversary idea was a opportunity to produce an absolutely beautiful piece of print. Thompson has given us not only outstanding design work, but a well-executed marketing campaign that has already helped to increase our enquiry and sales levels.”
Ian Thompson, Creative Director of Thompson Brand Partners, is very proud of the work produced so far: “Jason and his team have pushed us throughout, and we in turn have pushed back. The outcome is an outstanding publication, which we are very proud of and which we are confident will generate significant results for Fontsmith.”
A series of talks and appearances by Jason Smith will supported the launch. Designers can register to receive this limited edition collection at our microsite – www.10yearsintype.com