Posted in Publication, Typeface, Visual Language

«TYPE FOR TYPE» — ”edding850″

Overview

 

«An edding can write on anything.» Thanks to the new Büro Destruct font «edding 850» it even keeps that promise on your computer. End of story? Quite the opposite, actually: Together with Hamburg based ad agency «kempertrautmann» & «shift» this idea is the core of a new campaign «Type-For-Type.com» for the german brand «edding» – famous for their permanent markers.

Our design/development of the font was portrayed by director Kai Sehr that paid us a visit with his crew in Bern 2011. Kai Sehr is well known for his music videos (from Bad Religion to Backstreet Boys…) and commercials. With his documentary «Skateistan» he got highly awarded at film festivals around the globe.

Type-for-type describes the deal: You contribute something to the collaborative realtime text-editor. Once you’re done, the «edding 850» opentype font is available for download. It comes together with a PDF-magazine that features the most liked designs from the project gallery, basically the blog side of the site, where everybody can upload anything using the font. Sounds complicated? It isn’t. Have a look: BD edding Elk is already part of it.

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