Posted in Icon, Publication, Visual Language
This forward-looking concept is a guidance system for interested readers of novels. ‘See before reading’ provides an opportunity to choose the right novel by using visual signs and makes one novel comparable to another without reading any textes.
The system works with three layers. The first layer informs you about the genre of the novel, the second about the mood (next to the prevailing mood) and the third about the structure and the complexity of language.
All layers are based on basic forms which have psychological meanings. That´s why it is an intuitive system without need of learning. The result of these overlaid layers is the prevailing mood of the novel. The System translates type and informative contents into pictures and helps to orientate oneself in a confusing bookshop. Designed with Susanne Stahl.